市场分析具体是做什么的？
多谢解疑。
6 个回答
市场分析
Market Analysis & Forecast
基本上就是分析市场现状，趋势，做出较详尽的分析和预测咯
包括市场大小，Market Players，Market Drivers/Challenges，Demand Side/Supply Side Analysis，Pricing Analysis, Competitive Analysis等等。。。。
那这是不是就是所谓的consulting？
还有一点不明，这种类型的活，是project based还是长期给某一个company作market analysis？
对了，还有一个问题，如果在semicon已经做到senior engineer or principal engineer，转行做market analysis的起点会是什么，会是从最底层开始么？那么学历在这行重要么？比如ph.d in semicon area？
不好意思，我现在没有转行的意思，不过不想一辈子吃技术饭，想多了解一下情况。多谢解答。
Some answers
1. Project Based. Partially it is consulting, however, we still put it as market research / market consulting...
2. Not necessarily to start from the entry level analyts. However, the personal's analytical and statistical skills will have big impact when the company decide which position to offer.
3. Degree is definitely one consideration, but the researchn firms will put real market understanding more important that academic results.
It is business intelligence or market research, though
Though there are some market research co. that provide consulting advices to supplement their reports, consulting is definitely not a major source of business.
To be senior in this sorta firm, you need established relationships with customers, instead of a phD - a nice relationship with paper editior ;)
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