Search Engine Marketing Specialist (Part Time or Freelance)
We are a New Media company specialising in Online Marketplaces in this Region.
Job Profile
We are looking for an experienced and results-oriented Search Engine Marketing Specialist to
take our PPC and SEO efforts to the next level. In this position you will be responsible for driving
business to our North Asia classified websites through cutting edge search engine marketing
techniques and strategies. The position will work with our marketing, and technical teams to refine pay-per-click advertising strategies, search engine optimisation techniques, and on-page page visual design to maximise click value and the overall user experience.
Responsibilities
1. Pay-Per-Click
New Keyword Development and Testing
Monitor and analyse campaigns to meet revenue goals
Hands-on Bid Optimisation
Ad Copy-Writing and Testing
Developing Testing Plans, Implementing New Strategies and Measuring the Results
2. Search Engine Optimization
Competitive & Market Analysis
Perform Search Engine Ranking Reports
3.Landing Page Optimisation
Collaborating with the Sales and Marketing Teams to Drive Unified Online User Experience
A/B testing of page designs to maximise conversions
Pushing our SEM Strategies beyond industry Best Practices
Our ideal candidate has 3+ years of SEM experience and is looking to learn a lot more. An analytical
mind, natural curiosity and an interest in the SEM industry are a must. We offer the
opportunity to learn quickly in a hands-on, fast-paced environment, thus we are looking for candidates that share our passion for online marketing and who possess a desire to have a big impact in a fast growing company.
Required Qualifications:
Degree in Business, Marketing, or Advertising, or a related discipline.
3+ years of hands-on experience managing pay-per-click accounts spending $10,000+/month.
3+ years of experience in an online high-volume e-commerce environment.
3+ years of experience working with Google Analytics performing deep-dive analysis to drive search marketing efforts.
Strong analytical and problem solving abilities.
Strong verbal and written communication.
Strong organisational skills, time management and attention to detail.
Ability to manage and prioritize multiple projects and tasks simultaneously.
The ability to think creatively and work independently
Desired Qualifications
Prior experience with XHTML, CSS, JavaScript development
Google Advertising Professional Certification will be advantageous
Interested candidates are invited to submit your applications with a detailed resume, which includes your current and expected salaries, to
[email protected]. We regret that only applicants who are selected for an interview will be contacted.