选择困难人的心路历程是怎样的啊
One possibility is that people encountering overly extensive choices use a choice-making heuristic that necessarily leads them to feel less committed to exercising their preferences. Previous research has argued that limited-choice contexts invite people to engage in rational optimization--to try to decide which option in a set is the single best one for them. By contrast, choosers in extensive-choice contexts may endeavor to balance the tradeoffs between accuracy and effort, adopting simplifying heuristic strat- egies that are much more selective in their use of available infor- mation (Christensen-Szalanski, 1978, 1980; Payne et al., 1988, 1993). Consequently, extensive-choice contexts may invite people merely to "satisfice"--to stop when they find any choice that seems acceptable (Mills, Meltzer, & Clark, 1977; Simon, 1955, 1956). In other words, when people have "too many" options to consider, they simply strive to end the choice-making ordeal by finding a choice that is merely satisfactory, rather than optimal. Doing otherwise would demand more effort than seems justified by the prospective increase in utility or satisfaction. Hence, one
